January sales 2023: Best new year deals on Apple, Lego, Xbox and more

The new year is here, and that means the first sale of 2023 has landed. The January sales follow hot on the heels of the Boxing Day sales, often also signalling a few sizeable further reductions.

It’s safe to say, these seasonal savings do make the beginning of January feel a bit brighter. Plus, if you didn’t bag a bargain then there are still stellar savings ready to snap up on tech, fashion, home appliances and more.

Follow live: The January sales 2023 deals as they drop

With the likes of John Lewis & Partners, Boots, Very and Amazon taking part in the new year reductions, the post-festive period is perfect should you want to save hundreds of pounds on a mattress or shop savvy for air fryers, dehumidifiers, electric heaters and more. While the sales may last just a few days for some brands and retailers, some are expected to stretch their sales right to the end of the month.

Here at IndyBest, we know a good deal when we see one, and we’ll be on hand to highlight the creme de la creme of discounts across the board. No duds allowed.

Whether you’re equipping yourself for smashing new resolutions, sorting gifts for 2023 or navigating the post-Christmas slump with a few new purchases, we’ll keep you posted on the very best savings as they land. Read on for some savvy savings to make your cash go further this January.

Best deals in the January sales 2023

Hotel Chocolat velvetiser hot chocolate machine: Was £109.95, now £88.05, Amazon.co.uk


If you love nothing more than rich, frothy hot chocolate, now is the time to invest in the velvetiser from Hotel Chocolat. In our review, our tester said that the velvetiser could “definitely take things up a notch from your standard mix of milk and powder”, and noted how the patented velvetising process didn’t leave any powder at the bottom of the machine. While results with regular chocolate powder when compared to those with the Hotel Chocolat flakes were “equally as impressive”.

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Apple AirTag, four-pack: Was £119.99, now £99, Amazon.co.uk


Using a Bluetooth connection, these nifty devices help you track down lost items, and can even use the location of millions of other iPhones to help you find your misplaced belongings. When our tech guru, Alex Lee roadtested them, he noted that the “AirTag is incredibly cheap for what it is, and it works like an absolute charm. For any iPhone owner prone to losing things, investing in a pack of four might be one of the best decisions you ever make.”

Buy now

(Charlotte Tilbury)

Charlotte Tilbury’s cult classic pillow talk lipstick is now reduced by 20 per cent with this two-shade bundle reduced to £41. The duo includes the nude-pink original and the berry-pink pillow talk medium. Described in our review as the “ultimate your-lips-but-better lipstick, thanks to its pink undertones that add a coat of natural-looking colour”, our tester went on to praise the “square, angled tip that’s designed for the most precise application possible”. Billed as long-lasting owing to the formula’s glowing 3D pigments, our tested found it “lasted incredibly well” – what more encouragement could you need?

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Smaller than the Xbox series X, this all-digital console is disc-free, as all your games and entertainment are accessed via the cloud. In our round-up of the best games consoles, our reviewer said: “It’s a good option for anyone looking for a cheap gaming solution that doesn’t need a 4K resolution to have a good time. Combined with an Xbox game pass subscription, the Xbox series S will allow you to play a library of over 100 games, including Microsoft exclusive titles such as Halo Infinite and Forza Horizon 5.” While this saving of £40 isn’t as generous as offers we saw during Black Friday, it’s currently the best deal we’ve seen on the console in the January sales.

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Ninja foodi max 9-in-1 multi-cooker, OP500UK, 7.5l: Was £229, now £179, Currys.co.uk


Ninja is one of the brands that has merged its Boxing Day and January sales into one big blob, with an early January deal already available to shop. With £50 off the foodi max 9-in-1 multi-cooker, it’s as good a time as any to do yourself a solid and make life in the kitchen a whole lot easier.

Besides serving up crispy, air fried goods, this device can also slow cook, steam, bake, roast, sauté, grill and more. The 7.5l capacity makes it large enough to feed up to six people, and it can fit an entire 3kg roast chicken. When putting this device head to head with the Instant pot crisp, our reviewer said they got great results and they “loved the fact that air fryer lid was attached to the base of the machine”, meaning they could save on storage space.

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Read more: The best air fryer deals in the January sales

Shark anti hair wrap cordless vacuum IZ202UK: Was £349.99, now £199.99, Sharkclean.co.uk


If your vacuum cleaner has packed it in, Shark’s January sale is where to head. While we’ve not yet tested this exact model, the very similar IZ201UKT model (£379.99, Sharkclean.co.uk) featured in our review of the best cordless vacuums. Our writer noted that the “super-clever Flexology technology genuinely” bowled them over, and they praised the “anti-hair wrap technology, which removes hair as it vacuums, so you don’t need to stop to detangle”.

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Foreo UFO mini smart mask treatment device: Was £129, now £86.25, Amazon.co.uk


Foreo is the beauty-tech brand to know, its face lift device featured in our review of the best facial massage tools and we’ve raved about the cleansing brush too. With a whopping 55 per cent saving on this LED mask from the reputable brand, it’s a deal not to be missed. It works by using heat to open your pores and helps the face mask work even harder, while the RGB LED light is said to tackle signs of tiredness and ageing. A hardworking high-tech device for just £57.50? Sign us up.

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(JD Sports)

The North Face is an ever-popular trending brand, so we were happy to spot this 37 per cent saving. A pink T-shirt complete with a black logo box, it’s currently on offer at just £20. The design is available in a full range of sizes, from extra small to large, and there’s also a white logo emblazoned on the back. Snap the tee up to layer underneath winter warmers now, or save it for making a summer sportswear statement.

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Sony WH-1000XM5 noise-cancelling over-ear headphones: Was £379, now £299, Very.co.uk


These wireless cans earned the top spot in our round-up of the best wireless headphones, in which our tester described the Sony WH-1000XM5 headphones as sounding “absolutely divine”. These promise to survive up to 30 hours on one charge, and feature noise cancellation (which our tester said was “incredible”) and the ability to automatically adjust sounds in response to your environment. Our tester also praised the speak-to-chat feature, which turns on ambient mode when you start speaking. They added: “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handles it all with poise and elegance, and it never misses a beat.”

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Read more: The best tech deals in the January sales 2023

(Look Fantastic)

This set is currently sliced in price by 50 per cent, taking the cost from £65 down to £32.50. Plus, there’s an extra 10 per cent available by adding the code “SALE” at checkout. Technically, the collection is actually worth £75, so this is a massive saving overall. The ESPA bundle contains four of the brand’s positivity blend products for some at-home pampering, including a candle and shower gel. It’s worth knowing there are a couple of tried and tested IndyBest buys included – two of these products featured in our best body oil and best non-toxic candle round-ups.

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Nintendo Switch OLED + ‘The Legend of Zelda: Skyward Sword HD’: Was £344.98, now £299.99, Game.co.uk

(The Independent )

If you’re searching for a Nintendo Switch in the January sales, this deal is not to be missed. “The Nintendo Switch OLED improves upon the original Nintendo Switch in every possible way,” our writer said in our round-up of the best gifts for gamers. And now it comes bundled with The Legend of Zelda: Skyward Sword HD, a remake of the Link classic. With this bundle deal, you essentially get the Switch OLED for £10 less than usual and then get Zelda for free. A good deal indeed.

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(Our Place )

Owing to its soft retro styling and multi-functionality, the always pan from kitchenware brand Our Place is something of a viral sensation and it even featured in our review of the best induction pans. Our writer praised it for being “versatile” and being able to handle “various cooking methods”. The cooking accessory is billed by the brand as being lightweight, non-toxic, non-stick and compatible with every kind of cooktop. Usually setting you back more than £125, the coveted always pan has been reduced in price by almost 30 per cent in the Our Place sale.

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Pixi skin treats glow starter kit: Was £54, now £27, Boots.com


Pixi glow tonic is a cult classic skincare buy, and you can now nab this starter kit for half the price. The set includes a 250ml bottle of glow tonic, plus an 80ml peel and polish and a box of three glow sheet masks. We wrote about the skin benefits of glow tonic in our Pixi vs Aldi toner review, where our reviewer praised the popular product’s “balancing effect” which revealed a “brightening glow” and “new-found tightness and brightness.”

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Arlo & Jacob Agatha small sofa, cologne-granite: Was £2295, now £1836, Arloandjacob.com

(Arlo & Jacob)

Searching for a sofa in the January sales? Arlo & Jacob is offering 20 per cent off everything on its website, as well as 30 per cent off when you spend more than £5,000. This Agatha sofa is currently reduced by more than £450. You can choose between an array of fabric colours and leg finishes, including walnut, chestnut and castor options, depending on your interior style preference. The wide variety of cover colours include ivory, mink, navy, teal, dove, blush, copper and more. As for the key features, they include hand-finished scroll arms, feather-filled seat cushions and wooden legs.

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Gymwear heavyweight Gymshark is slashing prices throughout its winter sale with up to 70 per cent off highly sought-after leggings, sports bras, water bottles and more. Should your go-to pair be looking worse for wear, these leggings are reduced from £60 down to £18, which is a pretty incredible saving. With a second-skin feel waistband, the stretchy recycled nylon fabric is seamless in a luxe rose brown, and touted as supportive – whether you’re working out or heading to your local coffee haunt.

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Read more: Best clothes deals in the January sale

Apple AirPods pro, 2nd generation: Was £249, now £239, ​​​​Amazon.co.uk


While Apple itself doesn’t take part in the seasonal sales – bah humbug – mammoth retailer Amazon has reduced the price of the AirPods pro. Complete with active noise cancellation, touch control and adaptive transparency – which allows you to let outside sounds in while reducing loud environmental noise – you can now save £10 on the second generation buds. OK, so 4 per cent off doesn’t sound like a hugely impressive discount, but with price cuts on Apple products being so hard to come by, it may be the best time to invest.

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Dyson V15 detect plus: Was £649.99 now £549.99, Dyson.co.uk


Reduced by £100 during Dyson’s New Year event, the V15 detect plus boasts plenty of forward-thinking features – from a crevice tool with LED lights that are designed to illuminate dust and dirt in small spaces, to an adaptor that bends to clean areas high up in your home. In our review of a similar model – the Dyson V15 detect – our tester described the vacuum cleaner as “an impressive step up in the cleaning world” which was “a dream to use”.

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Asus vivobook 15 X1500EA laptop: Was £602.01, now £499.99, Amazon.co.uk


Get a new laptop in the January sales with this saving on an Asus vivobook. With a 15x6in screen size, immersive visuals, a matte anti-glare coating and a powerful intel core i5 processor, the model will help you get university essays or work done swiftly and efficiently while allowing you to stream movies or conduct webcam meetings. Touted to be portable and lightweight, it’s an ideal choice for someone constantly on the go.

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Simba hybrid pro mattress, double: Was £1,599, now £879.45, Simbasleep.com


Simba’s hybrid pro double mattress was one of “the most comfortable” mattresses our IndyBest tester had ever reviewed, and owing to the brand’s New Year sale it’s now reduced by a massive 45 per cent, setting you back less than £900. Combining seven layers, including Simbatex foam and aerocoil springs, the mattress is said to be breathable and temperature-regulating, with our tester noting that “the Simba hybrid pro felt incredibly comfortable, no matter which position they slept in”, adding they were “kept at a regular, comfortable temperature all night long”.

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The Inkey List niacinamide serum: Was £6.99, now £4.50, Amazon.co.uk


Should you need to replenish your skincare stocks for the year ahead, The Inkey Lists’s niacinamide serum now costs less than £5 when you make your purchase with Amazon. In our review of the formula, our beauty editor called niacinamide a real unsung hero when it comes to skincare. “It’s a good option for all complexions, but especially those with oily or sensitive skin because it works to control excess oil production and reduce the appearance of pores, while also calming down irritation or sensitivity.” Formulated with hyaluronic acid to help hydrate skin too, it can be used both morning and night. “Our tester has been through multiple bottles and she applies it after cleansing AM and PM.”

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Virgin Media ultra-fast M350 with Virgin TV 360: Was £69 per month, now £39 per month, Virginmedia.com

(Virgin Media)

Looking for ultra-fast broadband and a TV package? Virgin Media has a 44 per cent saving on this broadband and TV bundle this Black Friday. For an extra £12 per month, you gain access to BT Sport in 4K Ultra HD and Sky channels in HD – 190 channels in total, with pause, rewind and record functions available with the included Virgin TV 360 box.

It’s an 18-month contract, and you’ll save £540 over the duration. It does rocket up in price when the contract comes to an end, however, so we’d potentially start looking around closer to the end of your contract as you’ll have to pay £91 per month when the 18 months are up.

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Lego 76403 Harry Potter The Ministry of Magic modular set: Was £89.99, now £61.99, Smythstoys.com


Perfect for Potterheads who hoped to find a Harry Potter-themed Lego set nestled under the Christmas tree, this one is reduced by more than 30 per cent. The 990-piece Ministry of Magic modular build depicts the witch and wizarding world’s headquarters complete with Polyjuice potion, Daily Prophet newspaper and a red phone box (of course), with 12 minifigures including Harry Potter, Hermione Granger, Ron Weasley and Reg & Mary Cattermole. This set is suitable for Potterheads and Lego fans alike aged nine years and above.

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LG OLED48A26 48in smart 4K TV: Was £1,099, now £799, Ao.com


This 48in 4K TV from LG is a fresh 2022 model. While it is an entry-level set, it has flagship premium-level features, including Dolby Vision IQ, which adapts the picture based on the light in the room, Dolby Atmos virtual surround-sound audio, a filmmaker mode, designed for movies, as well as access to LG’s smart platform with Freeview Play, Netflix and Disney+, plus the low-blue-light display will stop you getting eye fatigue while watching Harry Potter films back to back. Benefit from the £300 while you can in the January sales.

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No7 the ultimate skincare collection 10-piece gift set: Was £85, now £42.50, Boots.com


Whether you’re a No7 skincare fan or keen to give a range of formulas a try, then this deal is for you. Filled with 10 skincare products from the beloved Boots brand, the retailer has slashed the price of this 10-piece gift set by 50 per cent. Now reduced to just £42.50, the set includes skincare favourites such as the No7 protect and perfect day cream, the radiance+ daily energising exfoliating cleanser, the No7 protect and perfect lip care and more.

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Kitchenaid artisan 5KSM125BMH stand mixer: Was £499, now £399, Currys.co.uk


Calling all budding bakers, you need to see this deal on the Kitchenaid stand mixer. Earning a spot in our round-up of the best stand mixers, our tester said: “It’s big, it’s heavy [over 10kg] and it’s built to last – our tester’s mum has one she’s been using since the Nineties that still works like a dream.” Praising the robust attachments and the super-solid bowl, they added: “This is a machine that, when properly cared for, can be baking with you for decades.” As for its performance, it’s “impressive” and can do so much more than just mix. Right now, you can save £100, thanks to the Currys sale.

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(Oodie )

Securing a spot in our round-up of the best blanket hoodies, we found the oversized hoodie to be “very oversized, cocooning our 6ft tester down to the knees.” Complete with a hood, sleeves and practical front pouch, the hoodie is finished in a plush soft-to-touch flannel fleece with sherpa fleece lining the inside.

“Large enough to curl beneath it on the sofa but still sufficiently fitted and lightweight to move around the house while working from home, the Oodie will be a saviour when temperatures plummet,” said our tester. Our only gripe was its not-so pocket-friendly price, but now you can save £25 in the brand’s sale.

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DeWalt DCD709D2T-GB 18V XR brushless compact combi drill: Was £189.98, now £99.98, Toolstation.com


Calling all avid DIYers – Toolstation’s Boxing Day sale is the perfect time to stock up on power tools. DeWalt is a big name in the construction world and is so popular that three of its models feature in our review of the best cordless drills. The compact combi drill promises to deliver excellent performance and should help you to get jobs done when there’s not much room to manoeuvre. A great addition to your kit that should make doing your jobs a breeze.

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Ayela the mela weighted blanket: Was £129.99, now £64.99, Lakeland.co.uk

(Lakeland )

Poor sleepers who are prone to disruptive nights, suffer from stress or anxiety or simply want to feel calmer and more relaxed come bedtime will all benefit from Mela’s weighted blanket. In our review of the weighted wonder, our tester found the brand’s sleep aid to be “comforting and cosy – helping us on our way to a night of deeper and less-restless sleep”, adding that they “woke up feeling more refreshed and went to sleep feeling soothed – it’s safe to say it’s now one of our night-time necessities.” The price of the weighted blanket is even lower than its Boxing Day price – which was £99.99, so this is a very impressive deal.

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Tui’s January sale holiday deals


If you can’t wait to start planning holidays for the year ahead, there are countless deals available now, courtesy of travel and tourism company Tiu. Whether you’re dreaming of an all-inclusive poolside retreat or an action-packed trip away with family, the options are endless.

In terms of some of the best reductions on all-inclusive holidays, you can currently save more than £250 per person on a seven-night stay at the Tiu blue Orquídea hotel in Gran Canaria, Spain (was £936 per person, now £647, Tui.co.uk).

Similarly, you can save an impressive £169 per person when you spend seven nights at the Holiday Village Turkey hotel in Sarigerme, Turkey (was £846 per person, now £677, Tui.co.uk). Finally, a week-long holiday at the beachside resort Riu Yucatan on the Caribbean coast of Mexico is now £476 cheaper per person (was £1,637, now £1,161 Tui.co.uk).

As for the best discounts on self-catered accommodation, you can relax in an apartment in Orlando for seven nights for £1,008 per person (was £1,306 per person, now £1,008, Tui.co.uk). Elsewhere, seven nights in the ButterFly Beach hotel in Barbados is now £85 cheaper per person (was £1,217 now £1,132, Tui.co.uk).

Visit Tui.co.uk now for its January sale on holidays

When do the January sales start?

As the name suggests, the January sales started on 1 January. Unlike Black Friday or other seasonal sales, brands and retailers tend to stick fairly rigidly to this. But, of course, before this, there were the Boxing Day sales, so it’s likely some of the deals from the 26 December will have stretched over into the first few weeks of January.

When do Boxing Day sales end?

The Boxing Day sales started on 26 December, with some exceptions, including Zara, which is known to start its sale on Christmas Day at 9pm on the app and 10pm on the website. As mentioned, many Boxing Day deals will continue on into the new year and become part of the January sales.

How long do the January sales last?

The January sales officially launch today, on New Year’s Day, and the duration of the shopping event varies from a few days to the entire month. How long the sale lasts and the reductions depend on individual retailers and brands, but we’ll keep you up to date with all the best offers as they drop.

January sales vs Black Friday: Which is best?

The January sales and Black Friday events are both as well-known and as eagerly anticipated as each other. The same brands and retailers take part in Black Friday as the January sales, so you can expect fairly similar deals throughout the new year event, with discounts on Apple, Fitbit, TVs and more.

Voucher codes

For the latest discounts on home essentials before the festive sale, try the links below:

Read more on the January sales 2023

Best mattress deals in the January sales 2023 – the best offers from Simba, Silentnight and more

Best deals in Amazon’s January sale 2023 – the best offers on Nintendo Switch, Echo dot speakers, TVs and more

Best tech deals in January sales 2023 – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deals here

Best air fryer deals in January sales 2023– from Tower to Tefal, these deals are anything but hot air

Best fashion January sales 2023 – give your wardrobe a refresh with deals from H&M, Selfridges and more

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